AGOG - Alternative Groups of Giving

"You’ll be amazed at what you can raise"

This fundraising strategy works on the principle that, through family, friends, work and social life, we all have connections to a vast number of people.  Using social media tools such as email, facebook and twitter, we also have an instant way of reaching these people. Some are nearer to us than others, but a little ask to ‘pass it on’ means that through others, we can widen our reach.

 

Whatever fundraising target you have set yourself, this guide will go some way to helping you reach it.  The key principle to remember is that as we reach out to more distant groups, we need to provide more information about our chosen cause.  We tend not to give money to strangers, but if that stranger can show us they support a good cause, we are more likely to support them.

 

When asked to give, people tend to ask the same four questions:

  • Who am I giving to?    
  • What am I being asked to give?
  • How do I give?              
  • What will my giving achieve?

 

To help you with this, all fundraising events are linked to our SOS Appeal, where all this information is already displayed.

 

Our SOS Appeal

This appeal works by asking people to sign up to giving a regular contribution of £3 a month or make a cash donation.

If people choose to give a regular donation, they are also entered into a prize draw and have a chance of winning £1000.  This is a great incentive to get people interested in your event.

 

Publicise your event

This is where you begin to identify your networks and plan your campaign.  We will also add your fundraiser to our events page so all visitors to our site can see it.

The best way to start is with good old fashioned pen and paper and start to map out all the groups you know and how you can approach them.  We have suggested five of the major groups below:

Please note, if you need any help with any of this or would like to talk to us first about your event, do not hesitate to contact us at [email protected]

 

Group 1 - Family & friends


This is the obvious starting point and relatively easy because they already know you so are willing to support a cause you believe in and trust your judgement.  The Appeal you are fundraising for will give them all the details they need.

Suggested message:

"I am fundraising for a small charity who do some great work.  Please take a look at my fundraising page and see what you think."

 

Group 2 - Family & friends' networks

With this group we are casting our net a little wider by asking our family & friends to contact their extended family & friends.  To help them do this we can send them an email, tweet etc with the details and ask them to forward, retweet.

Suggested message:

"My friend/sister/cousin/uncle is fundraising for a small charity who do some great work.  Please take a look at their fundraising page and see what you think."

 

Group 3 - Work colleagues

This is another group that know you, so may be willing to support your fundraising.  Some companies have chosen charities so you may want to put Mankind forward. You may need to get permission to send emails through company intranets so make sure you are not breaking any rules.

Suggested message:

"I am fundraising for a small charity who do some great work.  Please take a look at my fundraising page and see what you think."

 

Group 4 - Work colleagues' networks

When contacting work colleagues, you can also ask them to forward the information to their networks.  This will further raise awareness of Mankind and increase the possibility of gaining more donations.

Suggested message:

"I am fundraising for a small charity who do some great work.  Please take a look at my fundraising page and see what you think.  If you think anyone in your networks would be interested in supporting this cause, please feel free to forward onto them."

 

Group 5 - Other networks

This is all the other groups you belong to such as book clubs, yoga class, local pub, Facebook etc.  The list is endless and unique to you - please see our Promotional Resource section to find ready made posters, donate buttons and other tools to maximise your fundraising efforts.